The northern California wine country region, including the counties of Sonoma, Napa, Mendocino, Lake and surrounding areas, are home to literally thousands of wineries and wine brands. This region is the #1 attraction in California over San Francisco and Disneyland! However, less than half of the wineries in this "NorCal" region have tasting rooms or facilities open to the public. All of the others have no way for enthusiasts to visit them or taste their wines on premises, including us, but not for long because we're actively searching for a location to fulfill our vision.
Older, established wineries have had decades, and some even over a century, to build their reputations and create their “niche”. Great wine isn’t enough of a niche because in this region, pretty much everyone makes great wine, so regardless of how great a wine, or a winery may be, without a niche to stand out and attract people, it’s very hard to compete.
Our vision is to build our own facility somewhere between Sonoma & Napa that lives up to the wholesome outdoor lifestyle theme, like a lodge you’d find in the mountains or on the shore of a beautiful lake or stream. To help you visualize this, imagine what a Bass Pro Shops or a Cabela’s looks like. An open timber “lodge” design with a big rock fireplace and walls adorned with taxidermy and old fishing and hunting relics. You know right away, just by looking at it, what it’s about.
Some wineries may be made out of wood or rock, but there are few with such a distinct, and automatically known theme as The Lodge Winery. Like driving past a Bass Pro Shops or Cabela’s… there’s no mistaking their stores, what they sell, or what they’re about. We want The Lodge Winery to be the same so when people are driving along the highway and see us, they’ll immediately know we are The Lodge Winery & Olive Oil Company, and if they enjoy the outdoor lifestyle and great wines, extra virgin olive oils, zesty wine vinegars and decadent chocolate wine sauces, they’re going to pull-in and visit us. We are currently and actively searching for this location to fulfill our vision.